{"id":7527,"date":"2023-11-19T10:03:15","date_gmt":"2023-11-19T15:03:15","guid":{"rendered":"https:\/\/radiomiami.us\/?p=7527"},"modified":"2023-11-19T12:11:40","modified_gmt":"2023-11-19T17:11:40","slug":"tecnologia-inteligencia-artificial-y-logistica-un-nuevo-reto-para-las-empresas","status":"publish","type":"post","link":"https:\/\/radiomiami.us\/en\/tecnologia-inteligencia-artificial-y-logistica-un-nuevo-reto-para-las-empresas\/","title":{"rendered":"TECNOLOGIA Inteligencia artificial y log\u00edstica: un nuevo reto para las empresas"},"content":{"rendered":"
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Tomando como punto de partida la idea de que los institutos tecnol\u00f3gicos son un instrumento clave para el crecimiento empresarial, a lo largo de las diferentes sesiones que se han desarrollado en la\u00a0tercera edici\u00f3n de REDIT Summit 2023<\/a>\u00a0se ha querido abordar c\u00f3mo la innovaci\u00f3n y, en concreto, el desarrollo de la inteligencia artificial (IA) puede impactar en el mundo de la log\u00edstica. \u00a0<\/strong><\/p>\n

En el marco de \u2018Conectar en colectivo\u2019, la primera mesa redonda presentada durante la cita celebrada en la ciudad de Valencia,\u00a0Juan Heliododo, director de Sales Partner de Kyndryl, ha indicado que desde su compa\u00f1\u00eda trabajan en una serie de procesos de modernizaci\u00f3n de las empresas mediante una serie de pr\u00e1cticas que les permiten abordar la IA, las redes y la gesti\u00f3n del dato que se est\u00e1 generando. As\u00ed, en lo que respecta al tejido empresarial, Heliododo ha apuntado que existen tres retos a los que en la actualidad se enfrentan las organizaciones: establecer eficiencias; mejorar la experiencia y la personalizaci\u00f3n; y reinventar el negocio.\u00a0<\/strong><\/p>\n

Para hacer frente a estos desaf\u00edos, el director de Sales Partner de Kyndryl ha comentado que las empresas deben poner el foco en acelerar el desarrollo de los nuevos perfiles que est\u00e1n surgiendo, tales como analista de datos o dise\u00f1adores de UX. Para ello, tambi\u00e9n ha detallado que las universidades tienen que tener presente que se debe formar talento dirigido a \u201cpuestos espec\u00edficos que requieren una formaci\u00f3n espec\u00edfica\u201d y que, en ocasiones, las organizaciones tienen problemas para cubrir.<\/strong><\/p>\n

Empresa e IA<\/strong><\/p>\n

Por su parte, V\u00edctor Amarnani, CEO de BigBuy, ha explicado que su compa\u00f1\u00eda comenz\u00f3 vendiendo al cliente final, pero muy r\u00e1pido, reconvirtieron el negocio. De este modo, en la actualidad ponen en contacto a multinacionales con el cliente final. \u201cEstamos en la capa intermedia\u201d, ha aclarado. \u00a0En este escenario y con la vista puesta en el futuro, considera que en la actualidad la inteligencia artificial est\u00e1 promoviendo la hiperpersonalizaci\u00f3n, lo que permite potenciar el desarrollo de la tradicional teletienda y su impacto en los usuarios.\u00a0<\/strong><\/p>\n

En otras palabras,\u00a0la inteligencia artificial es capaz de crear contenido espec\u00edfico para cada usuario. En este sentido, este contenido se genera en v\u00eddeos cortos de 10, 20 o 30 segundos dirigidos espec\u00edficamente para cada potencial cliente. Se trata de una f\u00f3rmula que ya se utiliza en pa\u00edses como China y se espera que muy pronto llegue tambi\u00e9n a Europa.\u00a0<\/strong><\/p>\n

Por \u00faltimo, Jos\u00e9 Miguel L\u00f3pez de Manuel, director de Clientes Estrat\u00e9gicos de Correos, ha comentado que hasta la fecha se han producido tres revoluciones en el mundo de la log\u00edstica. Primero se comenz\u00f3 comprando peque\u00f1os objetos electr\u00f3nicos que ven\u00edan de China; despu\u00e9s lleg\u00f3 el\u00a0fashion retail<\/em>\u00a0y, posteriormente, aparecieron los\u00a0retailers\u00a0<\/em>que se encargaban de vender grandes productos.\u00a0Para el experto, en la actualidad nos encontramos en la cuarta revoluci\u00f3n que comenz\u00f3 con la llegada de la pandemia de la COVID-19 y puso en evidencia que el desarrollo de la log\u00edstica ya no pod\u00eda satisfacer la nueva tendencia en la que sobresal\u00eda el incremento de la demanda de comida a domicilio.\u00a0<\/strong><\/p>\n

En este nuevo contexto, L\u00f3pez de Manuel ha subrayado que la inteligencia artificial permite hacer frente y satisfacer esta nueva demanda moviendo \u201ctoda la cantidad de \u00edtems para saber c\u00f3mo se deben organizar las rutas y conocer qu\u00e9 va a llegar\u201d. En este punto tambi\u00e9n han resaltado el reto que supone la gesti\u00f3n de los productos de fr\u00edo, un \u00e1mbito donde sobresalen dos grandes nichos de mercado: el\u00a0ecommerce\u00a0<\/em>de alimentaci\u00f3n y la industria farmac\u00e9utica. De hecho, el director de Clientes Estrat\u00e9gicos de Correos ha afirmado que la hist\u00f3rica compa\u00f1\u00eda de transportes va a comenzar a operar en el sector\u00a0fresh<\/em>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Tomando como punto de partida la idea de que los institutos tecnol\u00f3gicos son un instrumento clave para el crecimiento empresarial, a lo largo de las diferentes sesiones que se han desarrollado en la\u00a0tercera edici\u00f3n de REDIT Summit 2023\u00a0se ha querido abordar c\u00f3mo la innovaci\u00f3n y, en concreto, el desarrollo de la inteligencia artificial (IA) puede […]<\/p>\n","protected":false},"author":342,"featured_media":7528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[493,557,563,494,503],"tags":[],"class_list":["post-7527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-comunicacion-y-medios","category-ia-inteligencia-artificial","category-noticias","category-tecnologia"],"acf":[],"yoast_head":"\nTECNOLOGIA Inteligencia artificial y log\u00edstica: un nuevo reto para las empresas - 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