{"id":5563,"date":"2023-05-29T08:20:13","date_gmt":"2023-05-29T07:20:13","guid":{"rendered":"https:\/\/radiomiami.us\/?p=5563"},"modified":"2023-05-29T19:24:40","modified_gmt":"2023-05-29T18:24:40","slug":"david-asencio-estratega-de-campana-en-campana-electoral-las-redes-sociales-influyen-mucho-menos-de-lo-que-se-piensa","status":"publish","type":"post","link":"https:\/\/radiomiami.us\/en\/david-asencio-estratega-de-campana-en-campana-electoral-las-redes-sociales-influyen-mucho-menos-de-lo-que-se-piensa\/","title":{"rendered":"DAVID ASENCIO, ESTRATEGA DE CAMPA\u00d1A \u201cEn campa\u00f1a electoral, las redes sociales influyen mucho menos de lo que se piensa\u201d"},"content":{"rendered":"<h4 class=\"entradilla\"><strong>David Asencio, se ha convertido en uno de los referentes al aplicar nuevos programas inform\u00e1ticos, la inteligencia artificial y el big data a campa\u00f1as electorales en Am\u00e9rica Latina. <\/strong><\/h4>\n<h4><\/h4>\n<h4 class=\"entradilla\"><strong>David Asencio, estratega de campa\u00f1a, afincado entre Lima y Miami, relata cu\u00e1les son los retos precisamente de la aplicaci\u00f3n de nuevas herramientas en el ciberespacio a las citas electorales que hay a la vista a uno y otro lado del Atl\u00e1ntico.<\/strong><\/h4>\n<h4><\/h4>\n<div id=\"textoNoticia\" class=\"texto\">\n<h4><strong>\u00bfHasta qu\u00e9 punto las campa\u00f1as electorales dependen hoy de la tecnolog\u00eda?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4>En un grado alt\u00edsimo. Muy superior al que pueda pensar el ciudadano. Creo que en su totalidad, las investigaciones que se hacen con herramientas de investigaci\u00f3n digital pueden terminar definiendo el comportamiento de los votantes. Es la base para trazar una estrategia m\u00e1s real y no de simple percepci\u00f3n, como en algunos casos se sigue haciendo. Los tiempos cambian.<\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>\u00bfCu\u00e1les son las claves de la tecnolog\u00eda digital aplicadas a una campa\u00f1a ganadora?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4>Como punto de partida, necesitamos saber a trav\u00e9s de ella que podemos desarrollar soluciones para captar nuevo voto, para fidelizar voto y para, as\u00ed, lograr el impacto viral en las \u00e1nforas consiguiendo integrar el mensaje directo emocional que siempre ha de estar presente.<\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>\u00bfEs m\u00e1s dif\u00edcil ganar elecciones en censos grandes de votantes o m\u00e1s reducidos?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4>En estos tiempos no hay grandes ni chicos, ya que el uso de las herramientas de tecnolog\u00eda digital puede ayudar a analizar masas de distintos vol\u00famenes de datos en el mismo tiempo y con la misma precisi\u00f3n. Ahora, con la integraci\u00f3n de la inteligencia artificial, se puede desatar de inmediato una mejor toma de decisiones.<\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>\u00bfSon tan influyentes las redes sociales como pensamos o funciona mejor el mensaje por sistemas como watsap?<\/strong><\/h4>\n<h4>Menos, sin duda. Las redes sociales significan presencia digital, pero pueden ser dejadas f\u00e1cilmente atr\u00e1s si se usan con precisi\u00f3n herramientas y modelos m\u00e1s frontales y agresivos de marketing directo mediante el uso de herramientas de tecnolog\u00eda digital.<\/h4>\n<h4><strong>\u00bfCu\u00e1l es su experiencia reciente en campa\u00f1as electorales?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4>Actualmente acabamos de desarrollar una app adaptativa para fidelizar el voto de una campa\u00f1a de primarias presidencial en Panam\u00e1. Consideramos que es algo innovador, ya que hemos integrado unos m\u00f3dulos con la ayuda de la inteligencia artificial para que puedan llamar a personas y lanzarles mensajes automatizados en fechas y circunstancias concretas, encuestarles e invitarles a los eventos cercados de su lugar de procedencia. Todo esto, antes de proceder al llamamiento al voto. En esta nueva era digital es m\u00e1s importante que nunca \u2018fasear mensajes\u2019.<\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>\u00bfCu\u00e1les son sus pr\u00f3ximos retos y en qu\u00e9 pa\u00edses?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4>Desarrollar una soluci\u00f3n con la ayuda de la inteligencia artificial para personalizar con sensores cognitivos, lograr humanizar los mensajes que lleguen directo al celular\u2026 en definitiva, lograr una conexi\u00f3n mas amigable con el ciudadano conectado y fidelizarlo para lograr el \u00e9xito de la campa\u00f1a. \u00bfEn qu\u00e9 pa\u00edses? No hay que poner puertas al campo en el subcontinente latinoamericano.<\/h4>\n<h4><strong>Est\u00e1 usted implantado parcialmente en Miami. \u00bfC\u00f3mo ve el panorama electoral en Estados Unidos?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<h4>El panorama electoral es muy retador, est\u00e1 muy re\u00f1ido.<\/h4>\n<p>&nbsp;<\/p>\n<h4>Precisamente hay soluciones espec\u00edficas que podemos aplicar en un mapa bipartidista, como el norteamericano, tanto a nivel estatal como m\u00e1s local.<\/h4>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>David Asencio, se ha convertido en uno de los referentes al aplicar nuevos programas inform\u00e1ticos, la inteligencia artificial y el big data a campa\u00f1as electorales en Am\u00e9rica Latina. David Asencio, estratega de campa\u00f1a, afincado entre Lima y Miami, relata cu\u00e1les son los retos precisamente de la aplicaci\u00f3n de nuevas herramientas en el ciberespacio a las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAVID ASENCIO, ESTRATEGA DE CAMPA\u00d1A \u201cEn campa\u00f1a electoral, las redes sociales influyen mucho menos de lo que se piensa\u201d - Radio Miami<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiomiami.us\/en\/david-asencio-estratega-de-campana-en-campana-electoral-las-redes-sociales-influyen-mucho-menos-de-lo-que-se-piensa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAVID ASENCIO, ESTRATEGA DE CAMPA\u00d1A \u201cEn campa\u00f1a electoral, las redes sociales influyen mucho menos de lo que se piensa\u201d - Radio Miami\" \/>\n<meta property=\"og:description\" content=\"David Asencio, se ha convertido en uno de los referentes al aplicar nuevos programas inform\u00e1ticos, la inteligencia artificial y el big data a campa\u00f1as electorales en Am\u00e9rica Latina. 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