{"id":14413,"date":"2026-05-21T09:11:33","date_gmt":"2026-05-21T12:11:33","guid":{"rendered":"https:\/\/radiomiami.us\/?p=14413"},"modified":"2026-05-25T12:49:47","modified_gmt":"2026-05-25T15:49:47","slug":"sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico","status":"publish","type":"post","link":"https:\/\/radiomiami.us\/en\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\/","title":{"rendered":"SIP y Google anuncian nuevo programa del video como eje estrat\u00e9gico"},"content":{"rendered":"<h3 class=\"news-headline\"><span class=\"news-headline__kicker\">Medios en transformaci\u00f3n.<\/span><\/h3>\n<h3 id=\"p-1779387760171-23839\" class=\"ignore-parser\"><strong>El<em class=\"ignore-parser\">\u00a0AI Video Lab\u00a0<\/em>responde al crecimiento del consumo audiovisual<\/strong><\/h3>\n<div class=\"news-headline__author-and-date-wrapper\">\n<div class=\"news-headline__author-name-and-date-wrapper\"><strong><span class=\"news-headline__date\">21 de mayo de 2026 &#8211; 14:42<\/span><\/strong><\/div>\n<\/div>\n<div class=\"news-headline__share-buttons-wrapper\"><\/div>\n<div class=\"row\">\n<div class=\"col-12 col-lg-8\">\n<div class=\"detail-gallery__slide-wrapper\">\n<div class=\"detail-gallery__slide\">\n<figure class=\"detail-gallery__figure\"><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"detail-gallery__figure-img img-fluid\" src=\"https:\/\/media.sipiapa.org\/p\/5f53c39fac87fc55fc4ca100cab1467f\/adjuntos\/185\/imagenes\/001\/967\/0001967534\/shutterstock_2630974501.jpg\" alt=\"Shutterstock_2630974501\" width=\"800\" height=\"481\" data-td-src-property=\"https:\/\/media.sipiapa.org\/p\/5f53c39fac87fc55fc4ca100cab1467f\/adjuntos\/185\/imagenes\/001\/967\/0001967534\/shutterstock_2630974501.jpg\" \/><\/strong><\/p>\n<div class=\"detail-gallery__nav\"><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p id=\"p-1779387816544-99568\"><strong>Miami (21 de mayo de 2026) \u2014 La Sociedad Interamericana de Prensa (SIP), con el apoyo de Google News Initiative (GNI), anuncia el lanzamiento del\u00a0<em>AI Video Lab<\/em>, un programa regional destinado a transformar el video en un eje estrat\u00e9gico para el crecimiento de audiencias, la innovaci\u00f3n editorial y la sostenibilidad econ\u00f3mica de los medios de comunicaci\u00f3n en Am\u00e9rica Latina.<\/strong><\/p>\n<p id=\"p-1779387816544-13796\"><strong>El programa ser\u00e1 desarrollado y ejecutado por la firma consultora Marktube y surge en respuesta al crecimiento exponencial del consumo audiovisual en Am\u00e9rica Latina, una tendencia que est\u00e1 redefiniendo la relaci\u00f3n entre las audiencias y las marcas period\u00edsticas.<\/strong><\/p>\n<p id=\"p-1779387816544-39860\"><strong>El\u00a0<em>AI Video Lab<\/em>\u00a0estar\u00e1 dirigido a 40 medios que ser\u00e1n seleccionados de Bolivia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panam\u00e1, Paraguay, Rep\u00fablica Dominicana y Venezuela.<\/strong><\/p>\n<p id=\"p-1779387816544-87532\"><strong>La aplicaci\u00f3n para este programa estar\u00e1 abierta hasta el s\u00e1bado 6 de junio a trav\u00e9s de\u00a0<a href=\"https:\/\/forms.gle\/LW8KbgzRrhBDxkP39\">este formulario<\/a>.<\/strong><\/p>\n<article class=\"article-body article-body--third-paragraph\">\n<h3 id=\"p-1779387816544-31090\"><strong>Con este nuevo paso, la SIP y Google News Initiative profundizan m\u00e1s de tres a\u00f1os de trabajo conjunto enfocados en brindar a los medios entrenamiento especializado, acceso a tecnolog\u00eda, mentor\u00edas estrat\u00e9gicas y fondos de implementaci\u00f3n para enfrentar los desaf\u00edos de un ecosistema medi\u00e1tico en constante transformaci\u00f3n.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-4865\"><strong>Los medios necesitan adaptar sus narrativas, diversificar formatos y desarrollar modelos sostenibles capaces de integrar el video como parte central de su estrategia editorial y comercial.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-72195\"><strong>El\u00a0<em>AI Video Lab<\/em>\u00a0combinar\u00e1 procesos de capacitaci\u00f3n, consultor\u00eda personalizada y fondos de implementaci\u00f3n bajo una metodolog\u00eda escalable dise\u00f1ada para acompa\u00f1ar a las redacciones desde la formaci\u00f3n inicial hasta el desarrollo de productos audiovisuales sostenibles.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-90160\"><strong>Durante una primera etapa, los medios participar\u00e1n en una academia de video que integrar\u00e1 sesiones asincr\u00f3nicas, clases magistrales y laboratorios de retroalimentaci\u00f3n orientados al desarrollo de capacidades narrativas, estrat\u00e9gicas y t\u00e9cnicas. Posteriormente, cada organizaci\u00f3n trabajar\u00e1 de manera individual junto a especialistas de Marktube en el dise\u00f1o de prototipos audiovisuales y modelos de crecimiento adaptados a sus necesidades y audiencias.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-30819\"><strong>En una tercera fase, 20 medios seleccionados acceder\u00e1n a recursos para implementar proyectos enfocados en desarrollo en plataformas, lanzamiento de productos audiovisuales o soluciones de inteligencia artificial aplicadas al video.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-71201\"><strong>El programa pone especial \u00e9nfasis en dos grandes dimensiones: el fortalecimiento de audiencias y narrativas audiovisuales, y la construcci\u00f3n de modelos de negocio resilientes capaces de monetizar contenidos mediante publicidad, contenido de marca, patrocinios e ingresos directos, al tiempo que optimizan costos operativos mediante el uso de inteligencia artificial.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-33927\"><strong>El cronograma contempla el anuncio de los medios seleccionados durante la semana del 8 de junio. La fase de formaci\u00f3n se desarrollar\u00e1 entre junio y agosto; el proceso de consultor\u00eda especializada tendr\u00e1 lugar en agosto; y la etapa de implementaci\u00f3n y aceleraci\u00f3n se extender\u00e1 entre octubre y diciembre de 2026.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-5072\"><strong>La iniciativa representa la continuidad y evoluci\u00f3n del exitoso\u00a0<em>AI Product Lab<\/em>, programa que concluy\u00f3 en abril tras impulsar el desarrollo de soluciones de inteligencia artificial en m\u00e1s de 20 medios latinoamericanos.<\/strong><\/h3>\n<h3 id=\"p-1779387816544-1852\"><strong><em>La\u00a0<\/em><a href=\"https:\/\/www.sipiapa.org\/declaracion-salta\"><em>SIP<\/em><\/a><em>\u00a0es una organizaci\u00f3n sin fines de lucro dedicada a la defensa y promoci\u00f3n de la libertad de prensa y de expresi\u00f3n en las Am\u00e9ricas. Est\u00e1 conformada por m\u00e1s de 1.300 medios del hemisferio occidental y tiene su sede en Miami, Florida, Estados Unidos.<\/em><\/strong><\/h3>\n<\/article>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Medios en transformaci\u00f3n. El\u00a0AI Video Lab\u00a0responde al crecimiento del consumo audiovisual 21 de mayo de 2026 &#8211; 14:42 Miami (21 de mayo de 2026) \u2014 La Sociedad Interamericana de Prensa (SIP), con el apoyo de Google News Initiative (GNI), anuncia el lanzamiento del\u00a0AI Video Lab, un programa regional destinado a transformar el video en un [&hellip;]<\/p>\n","protected":false},"author":342,"featured_media":14414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[563],"tags":[29],"class_list":["post-14413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-inteligencia-artificial","tag-tvrm-rmi-teveradiomiami"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIP y Google anuncian nuevo programa del video como eje estrat\u00e9gico - Radio Miami<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radiomiami.us\/en\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIP y Google anuncian nuevo programa del video como eje estrat\u00e9gico - Radio Miami\" \/>\n<meta property=\"og:description\" content=\"Medios en transformaci\u00f3n. El\u00a0AI Video Lab\u00a0responde al crecimiento del consumo audiovisual 21 de mayo de 2026 &#8211; 14:42 Miami (21 de mayo de 2026) \u2014 La Sociedad Interamericana de Prensa (SIP), con el apoyo de Google News Initiative (GNI), anuncia el lanzamiento del\u00a0AI Video Lab, un programa regional destinado a transformar el video en un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/radiomiami.us\/en\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\/\" \/>\n<meta property=\"og:site_name\" content=\"Radio Miami\" \/>\n<meta property=\"article:author\" content=\"RadioMiami\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T12:11:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T15:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/radiomiami.us\/wp-content\/uploads\/2026\/05\/IA-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"909\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agustin Rangugni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agustin Rangugni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/radiomiami.us\\\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/radiomiami.us\\\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\\\/\"},\"author\":{\"name\":\"Agustin Rangugni\",\"@id\":\"https:\\\/\\\/radiomiami.us\\\/#\\\/schema\\\/person\\\/7cd9bdf85211ca5f1d78cf087f1fe348\"},\"headline\":\"SIP y Google anuncian nuevo programa del video como eje estrat\u00e9gico\",\"datePublished\":\"2026-05-21T12:11:33+00:00\",\"dateModified\":\"2026-05-25T15:49:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/radiomiami.us\\\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\\\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/radiomiami.us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/radiomiami.us\\\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/radiomiami.us\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IA-.png\",\"keywords\":[\"#TVRM #RMI @TeVeRadioMiami\"],\"articleSection\":[\"IA Inteligencia Artificial\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/radiomiami.us\\\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/radiomiami.us\\\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\\\/\",\"url\":\"https:\\\/\\\/radiomiami.us\\\/sip-y-google-anuncian-nuevo-programa-del-video-como-eje-estrategico\\\/\",\"name\":\"SIP y Google anuncian nuevo programa del video como eje estrat\u00e9gico - 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