{"id":11305,"date":"2025-03-05T07:14:56","date_gmt":"2025-03-05T10:14:56","guid":{"rendered":"https:\/\/radiomiami.us\/?p=11305"},"modified":"2025-03-05T14:59:54","modified_gmt":"2025-03-05T17:59:54","slug":"hoy-comienza-un-boicot-de-40-dias-contra-target-no-podria-llegar-en-el-peor-momento-para-la-empresa","status":"publish","type":"post","link":"https:\/\/radiomiami.us\/en\/hoy-comienza-un-boicot-de-40-dias-contra-target-no-podria-llegar-en-el-peor-momento-para-la-empresa\/","title":{"rendered":"Hoy comienza un boicot de 40 d\u00edas contra Target. No podr\u00eda llegar en el peor momento para la empresa"},"content":{"rendered":"<div class=\"article-image-slot image-slot-placeholder\" data-is-first=\"true\" data-doc-id=\"cms\/api\/amp\/image\/AA1AiWbT\">\n<div class=\"article-image-slot\">\n<div class=\"article-image-container polished\" data-t=\"{&quot;n&quot;:&quot;OpenModal&quot;,&quot;t&quot;:13,&quot;b&quot;:8,&quot;c.i&quot;:&quot;AA1AiMDo&quot;,&quot;c.l&quot;:false,&quot;c.t&quot;:13,&quot;c.v&quot;:&quot;news&quot;,&quot;c.c&quot;:&quot;others&quot;,&quot;c.b&quot;:&quot;CNN en Espa\u00f1ol&quot;,&quot;c.bi&quot;:&quot;AAUTN90&quot;,&quot;c.tv&quot;:&quot;shopping&quot;,&quot;c.tc&quot;:&quot;general&quot;,&quot;c.hl&quot;:&quot;Hoy comienza un boicot de 40 d\u00edas contra Target. No podr\u00eda llegar en peor momento para la empresa&quot;}\" data-test-id=\"AA1AiWbT\"><button class=\"article-image-height-wrapper expandable article-image-height-wrapper-new\" data-customhandled=\"true\" data-t=\"{&quot;n&quot;:&quot;OpenModalButton&quot;,&quot;b&quot;:1,&quot;c.i&quot;:&quot;AA1AiMDo&quot;,&quot;c.l&quot;:false,&quot;c.t&quot;:13,&quot;c.v&quot;:&quot;news&quot;,&quot;c.c&quot;:&quot;others&quot;,&quot;c.b&quot;:&quot;CNN en Espa\u00f1ol&quot;,&quot;c.bi&quot;:&quot;AAUTN90&quot;,&quot;c.tv&quot;:&quot;shopping&quot;,&quot;c.tc&quot;:&quot;general&quot;,&quot;c.hl&quot;:&quot;Hoy comienza un boicot de 40 d\u00edas contra Target. No podr\u00eda llegar en peor momento para la empresa&quot;}\"><img fetchpriority=\"high\" decoding=\"async\" class=\"article-image article-image-ux-impr article-image-new expandable alignright\" title=\"Un boicot de 40 d\u00edas contra Target por sus pol\u00edticas DEI comienza el mi\u00e9rcoles.\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AA1AiWbT.img?w=768&amp;h=432&amp;m=6\" alt=\"Un boicot de 40 d\u00edas contra Target por sus pol\u00edticas DEI comienza el mi\u00e9rcoles.\" width=\"450\" height=\"253\" \/><\/button><\/p>\n<div class=\"image-caption-container image-caption-container-ux-impr articlewc-image-caption-container\"><span class=\"image-caption\">Un boicot de 40 d\u00edas contra Target por sus pol\u00edticas DEI comienza el mi\u00e9rcoles.<\/span><span class=\"image-attribution image-attribution-ux-impr\">\u00a9\u00a0<\/span><\/div>\n<div class=\"image-caption-container image-caption-container-ux-impr articlewc-image-caption-container\"><span class=\"image-attribution image-attribution-ux-impr\">Im\u00e1genes de Brandon Bell\/Getty<\/span><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Target enfrenta un boicot de consumidores de 40 d\u00edas a partir de este mi\u00e9rcoles debido al alejamiento de la compa\u00f1\u00eda de sus pol\u00edticas de diversidad, equidad e inclusi\u00f3n (DEI).<\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">\u201cEstamos pidiendo a la gente que desinvierta en Target porque le dieron la espalda a nuestra comunidad\u201d, dijo el reverendo Jamal Bryant, un destacado pastor de una mega iglesia del \u00e1rea de Atlanta que inici\u00f3 el boicot, en una entrevista con CNN.<\/h6>\n<div class=\"articlePageIntraArticleFullWidth ad-slot-placeholder left-image-intra-ad\" data-ad-index=\"0\">\n<div class=\"intra-article-ad-full left-image-intra-ad\">\n<div class=\"left-image-intra-ad\">\n<div class=\"content\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">El boicot, que comienza durante el inicio de la Cuaresma, se produce m\u00e1s de un mes despu\u00e9s de que Target realiz\u00f3 cambios en sus programas DEI y en un per\u00edodo dif\u00edcil para la empresa, que enfrenta una avalancha de aranceles en medio de una econom\u00eda desafiante.<\/h6>\n<p>&nbsp;<\/p>\n<h6 class=\"continue-read-break\" data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">El 24 de enero, d\u00edas despu\u00e9s de que Donald Trump asumiera la presidencia, Target\u00a0<a href=\"https:\/\/www.cnn.com\/2025\/01\/24\/business\/target-dei-companies\/index.html?cid=external-feeds_iluminar_msn\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">anunci\u00f3<\/a>\u00a0que eliminar\u00eda las metas de contrataci\u00f3n para empleados pertenecientes a minor\u00edas, pondr\u00eda fin a un comit\u00e9 ejecutivo centrado en la justicia racial y har\u00eda otros cambios en sus iniciativas de diversidad.<\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\"><\/h6>\n<h6 class=\"continue-read-break\" data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Target dijo que ten\u00eda una nueva estrategia llamada \u201cBelonging at the Bullseye\u201d, que present\u00f3 por primera vez el a\u00f1o pasado, y que la empresa segu\u00eda comprometida con \u201ccrear un sentido de pertenencia para nuestro equipo, nuestros clientes y nuestras comunidades\u201d.<\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\"><\/h6>\n<h6 class=\"continue-read-break\" data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Target tambi\u00e9n destac\u00f3 la necesidad de \u201cmantenerse al d\u00eda con el cambiante panorama externo\u201d.<\/h6>\n<div class=\"articlePageIntraArticleFullWidth ad-slot-placeholder left-image-intra-ad\" data-ad-index=\"1\">\n<div class=\"intra-article-ad-full left-image-intra-ad\">\n<div class=\"left-image-intra-ad\">\n<div class=\"content\">\n<div class=\"action-tray preload\">\n<div id=\"footer-end\" class=\"footer-end\">\n<div class=\"ad-footer\"><\/div>\n<\/div>\n<\/div>\n<div class=\"hide-story-wrapper\">\n<div id=\"hide-story\" class=\"hide-story\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Target es una de las decenas de empresas de Fortune 500 que dieron\u00a0<a href=\"https:\/\/www.cnn.com\/2024\/12\/17\/business\/dei-isnt-actually-dead\/index.html?cid=external-feeds_iluminar_msn\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">marcha atr\u00e1s en su pol\u00edtica de DEI<\/a>\u00a0en respuesta a decisiones judiciales conservadoras, presiones de activistas y grupos jur\u00eddicos de derecha y, m\u00e1s recientemente, las amenazas de la administraci\u00f3n Trump de investigar lo que caracteriza como\u00a0<a href=\"https:\/\/www.cnn.com\/2025\/01\/23\/business\/trump-rescinds-anti-discrimination-order\/index.html?cid=external-feeds_iluminar_msn\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">\u201cDEI ilegal\u201d,<\/a>\u00a0incluidas posibles causas penales contra las empresas.<\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\"><\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Las empresas se encuentran atrapadas entre la b\u00fasqueda de medidas para aumentar la diversidad y la evitaci\u00f3n de una ofensiva legal conservadora.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Pero ninguna empresa enfrent\u00f3 una reacci\u00f3n tan dura por parte de los defensores de la DEI como Target. Los clientes en l\u00ednea protestaron por la decisi\u00f3n y Anne y Lucy Dayton, las hijas de uno de los cofundadores de Target, calificaron las acciones de la empresa de\u00a0<a href=\"https:\/\/www.latimes.com\/opinion\/letters-to-the-editor\/story\/2025-02-13\/our-father-helped-create-target-its-rollback-of-dei-programs-is-a-betrayal\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">\u201ctraici\u00f3n\u201d.<\/a><\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Target est\u00e1 bajo m\u00e1s presi\u00f3n que empresas como Walmart, John Deere o Tractor Supply, porque Target fue m\u00e1s all\u00e1 en sus esfuerzos de DEI y tiene una base de clientes m\u00e1s progresista que esos competidores.<\/h6>\n<div class=\"articlePageIntraArticleFullWidth ad-slot-placeholder left-image-intra-ad\" data-ad-index=\"2\">\n<div class=\"intra-article-ad-full left-image-intra-ad\">\n<div class=\"left-image-intra-ad\">\n<div class=\"content\">\n<div class=\"hide-story-wrapper\">\n<div id=\"hide-story\" class=\"hide-story\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Target fue un\u00a0<a href=\"https:\/\/www.cnn.com\/2025\/02\/03\/business\/target-dei-walmart-amazon\/index.html?cid=external-feeds_iluminar_msn\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">importante defensor de los programas DEI<\/a>\u00a0en el mundo empresarial en los a\u00f1os posteriores al asesinato de George Floyd por parte de la polic\u00eda en la ciudad natal de la empresa, Minneapolis, en 2020. Target tambi\u00e9n pas\u00f3 a\u00f1os construyendo una reputaci\u00f3n p\u00fablica como empleador progresista en\u00a0<a href=\"https:\/\/www.latimes.com\/business\/la-fi-target-gay-marriage-20140806-story.html\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">cuestiones LGBTQ<\/a>.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">\u201cLos negros gastan m\u00e1s de US$ 12 millones al d\u00eda, por lo que esperar\u00edamos cierta lealtad, cierta decencia y cierta camarader\u00eda\u201d, dijo Bryant.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Melissa Butler, directora ejecutiva de Lip Bar, una de las empresas de maquillaje m\u00e1s grandes propiedad de negros que se vende en Target, dijo a CNN que estaba decepcionada por la retirada de la DEI de Target. Pero le preocupa que el boicot pueda perjudicar a las empresas propiedad de negros.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">\u201cNo queremos que estas empresas minoritarias sufran o se vean afectadas negativamente\u201d, dijo.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Target se neg\u00f3 a hacer comentarios a CNN sobre el boicot. Un portavoz de Target dijo que la empresa sigue comprometida con la inclusi\u00f3n y ofrece una amplia gama de productos y servicios, incluidos art\u00edculos propiedad de vendedores negros y de minor\u00edas.<\/h6>\n<h6 class=\"intra-article-module\" data-t=\"{&quot;n&quot;:&quot;intraArticle&quot;,&quot;t&quot;:13}\"><\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Pero ya hay se\u00f1ales de que las consecuencias de la decisi\u00f3n de Target est\u00e1n afectando a la empresa.<\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Las visitas de clientes a Target, Walmart y Costco se han reducido en las \u00faltimas cuatro semanas, pero la ca\u00edda m\u00e1s importante se produjo en Target, seg\u00fan Placer.ai, que utiliza datos de ubicaci\u00f3n de tel\u00e9fonos para realizar un seguimiento de las visitas.<\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\"><\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">La desaceleraci\u00f3n tambi\u00e9n podr\u00eda atribuirse al clima, las condiciones econ\u00f3micas y otras variables, advirti\u00f3 Placer.ai.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Los datos \u201cmuestran una clara ca\u00edda en el tr\u00e1fico a fines de enero y mediados de febrero luego de que la compa\u00f1\u00eda se alejara de DEI\u201d, dijo Joseph Feldman, analista de Telsey Advisory Group, en una nota a clientes la semana pasada.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">El boicot tambi\u00e9n se produce en un momento en que Target se enfrenta a la presi\u00f3n de los aranceles y el rechazo de los consumidores. Target dijo el martes que sus ventas disminuyeron en febrero y espera que las ventas crezcan solo alrededor del 1% este a\u00f1o.<\/h6>\n<h6 class=\"intra-article-module\" data-t=\"{&quot;n&quot;:&quot;intraArticle&quot;,&quot;t&quot;:13}\"><\/h6>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">El director ejecutivo de Target, Brian Cornell, dijo el martes en una\u00a0<a href=\"https:\/\/www.cnbc.com\/2025\/03\/04\/trump-mexico-tariffs-will-raise-produce-prices-target-ceo-cornell-says.html\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">entrevista<\/a>\u00a0con CNBC que\u00a0<a href=\"https:\/\/www.cnn.com\/2025\/03\/04\/economy\/trade-mexico-canada-china-tariffs-trump-hnk-intl\/index.html?cid=external-feeds_iluminar_msn\" target=\"_blank\" rel=\"noopener\" data-t=\"{&quot;n&quot;:&quot;destination&quot;,&quot;t&quot;:13,&quot;b&quot;:1,&quot;c.t&quot;:7}\">los aranceles de Trump a M\u00e9xico<\/a>\u00a0podr\u00edan obligar a la empresa a aumentar los precios de las frutas y verduras esta misma semana. Target tambi\u00e9n dijo que la \u201cincertidumbre arancelaria\u201d afectar\u00e1 sus ganancias este trimestre.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\">Cornell dijo que Target depende en gran medida de las importaciones de productos mexicanos durante el invierno. \u201cEsas son categor\u00edas en las que intentaremos proteger los precios, pero es probable que el consumidor vea aumentos de precios en los pr\u00f3ximos d\u00edas\u201d, dijo.<\/h6>\n<p>&nbsp;<\/p>\n<h6 data-t=\"{&quot;n&quot;:&quot;blueLinks&quot;}\"><em>Ryan Young de CNN contribuy\u00f3 a este art\u00edculo.<\/em><\/h6>","protected":false},"excerpt":{"rendered":"<p>Un boicot de 40 d\u00edas contra Target por sus pol\u00edticas DEI comienza el mi\u00e9rcoles.\u00a9\u00a0 Im\u00e1genes de Brandon Bell\/Getty Target enfrenta un boicot de consumidores de 40 d\u00edas a partir de este mi\u00e9rcoles debido al alejamiento de la compa\u00f1\u00eda de sus pol\u00edticas de diversidad, equidad e inclusi\u00f3n (DEI). \u201cEstamos pidiendo a la gente que desinvierta en [&hellip;]<\/p>\n","protected":false},"author":342,"featured_media":11306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[624,1330],"tags":[],"class_list":["post-11305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-target"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoy comienza un boicot de 40 d\u00edas contra Target. 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